In addition to five new active/functional ingredients aligned to the main concept of uniqueness and efficacy made personal, Vantage will present “Beautiful Empathy,” a concept that showcases how to launch the perfect phygital product by fusing the creativity and uniqueness of human design with innovative AI capabilities to make beauty better, smarter and more personal than ever.

New ingredients will include: Scalphix OX-Guard, a next generation of scalp active shown in clinical testing to increase hair density;  Stratasync Jojoba, an upcycled jojoba-derived ferment focused on skin well-aging for the decolletage area; Azenova, a patent-pending, flowable gel of micronized azelaic acid for easy incorporation in emulsions or gel systems and designed for troubled skin; Distinctive MAC, an emollient derived from upcycled macadamia by-products to deliver a luxurious sensorial profile similar to silicones in various cosmetic applications; and Equilibrium Green 7 is a 100% natural origin version of the successful Jeecide CAP-7 preservation.

In-Cosmetics Stand No: 3E60
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